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Target Launches Bridal Collection (And Not One Wedding Dress is Over $129)

Originally posted on StyleCaster:
Sorry bridezillas, but we think this is genius: Target has launched an in-house line of bridal dresses called Tevolio—and it’s quite chic. The kicker: Every wedding dress costs between $99.99 and $129.99. The line—a loose translation of the Italian phrase Ti Voglio (“I love you”)—also features customizable dresses for bridesmaids and flower girls, but we’re seriously…

Attention Brides-to-be (and those planning the ultimate wedding in their heads), Target (Tar-Zhay) has launched their own line of bridal, bridesmaids and flower girl dresses called Tevolio. Check out some of the simple yet chic styles here.

StyleCaster

target1

Sorry bridezillas, but we think this is genius: Target has launched an in-house line of bridal dresses called Tevolio—and it’s quite chic. The kicker: Every wedding dress costs between $99.99 and $129.99.

The line—a loose translation of the Italian phrase Ti Voglio (“I love you”)—also features customizable dresses for bridesmaids and flower girls, but we’re seriously impressed with the gowns for the lady of the hour. However, princess brides and cupcake wannabes can stop reading now, as the silhouettes offered are super-minimalist and sleek—two Carolyn Bessette-style silky sleeveless cuts, one capped-sleeve style, and one simple strapless gown.

It seems exceptionally smart of the mass retailer to break into the bridal game, especially since women historically love to buy items that look chic without spending a ton of money. Plus, during the last ten years or so, Target has become an acceptable—even preferred—place for style-minded consumers to go, so it’ll be interesting to see if that mindset spills over into wedding dress…

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By Tamara

Tamara Walker is the personality behind the famed lifestyle blog, The Curvy Socialite as well as the popular New York Fashion News column for the Examiner. A regular contributor to various fashion, beauty, and lifestyle publications, Tamara also is a public relations and event planning consultant catering to the fashion, beauty, entertainment and non-profit industries.

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