New H&M Swim Ad Features Plus Size Model!

Trend or permanent shift in marketing? Plus size models are in demand.

Recently, I read an article saying that more and more retailers are requesting to plus models for their campaigns. I have to admit, I was a little skeptical but after seeing this new ad from H&M, I’m pleasantly surprised!

According to London’s La Mode, “it’s all about keeping it ‘real'”. With more and more companies looking at catering to all their demographics, the curvier model is in demand.

Do you think this is just a trend or a shift that is here to stay?



Full Figured Fashion Week Founder, Gwen DeVoe, just announced that Vicky (the model featured here) will be walking the runway at the highly publicized plus size fashion event in June!

By Tamara

Tamara Walker is the personality behind the famed lifestyle blog, The Curvy Socialite as well as the popular New York Fashion News column for the Examiner. A regular contributor to various fashion, beauty, and lifestyle publications, Tamara also is a public relations and event planning consultant catering to the fashion, beauty, entertainment and non-profit industries.

23 replies on “New H&M Swim Ad Features Plus Size Model!”

Great, she’s beautiful… now, if H & M only carried clothes that FIT plus sized people, that would be a bonus.

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I really like the idea, whether it is a fad or not I think it projects a positive message to all of us observing it. The models look great and with any luck the public will respond well to it.. In all fairness it isn’t that much of a big deal though ( I love curves). I would be interested to see how they fit though. I have a large cup so I buy bra size swimwear for the bust support. It will be interesting to see if they thought of the practicality of the line..

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